Kinetic Tension
project overview
This experimental campaign explores AI prompting through motion and contrast. The project focuses on kinetic prompts to capture movement, speed and impact, while deliberately placing fashion-driven subjects in extreme environments. By opposing controlled styling and editorial poses with raw, unpredictable landscapes, the series investigates how AI can generate dynamic visuals where tension comes not from consistency, but from contrast.
project type
AI Concept Campaign
year
2024
scope
prompt system design
brand
kinetic tension






