Kinetic Tension

Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design

project overview

This experimental campaign explores AI prompting through motion and contrast. The project focuses on kinetic prompts to capture movement, speed and impact, while deliberately placing fashion-driven subjects in extreme environments. By opposing controlled styling and editorial poses with raw, unpredictable landscapes, the series investigates how AI can generate dynamic visuals where tension comes not from consistency, but from contrast.

project type

AI Concept Campaign

year

2024

scope

prompt system design

brand

kinetic tension