under the frame

project overview

This experimental campaign explores low-angle prompting as a visual system, focusing on consistency across changing environments. By locking perspective, framing and subject scale at the prompt level, the project investigates how a strong visual rule can maintain coherence while the context, landscapes and atmospheres evolve. The result is a series of images that feel unified and controlled, despite their environmental diversity.

project type

AI Concept Campaign

year

2025

scope

prompt system design

brand

under the frame