CTRL AI Studio is an independent creative studio focused on art direction, branding and AI-assisted visual production.
CTRL AI Studio is an independent creative studio focused on art direction, branding and AI-assisted visual production.
CTRL AI Studio is an independent creative studio focused on art direction, branding and AI-assisted visual production.
The studio works with brands, products and creative teams to build strong, scalable visual systems that can evolve across digital, marketing and campaign needs. By combining solid design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
The studio works with brands, products and creative teams to build strong, scalable visual systems that can evolve across digital, marketing and campaign needs. By combining solid design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
The studio works with brands, products and creative teams to build strong, scalable visual systems that can evolve across digital, marketing and campaign needs. By combining solid design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
Combining design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
Combining design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
Combining design fundamentals with generative tools, CTRL AI Studio develops clear visual directions and translates them into consistent, production-ready visuals.
tools & process
Generative & AI — Visual Systems
chatgpt, midjourney
Used to define visual DNA and translate art direction into structured prompt systems, turning creative direction into a repeatable and scalable generative workflow.
Generative & AI — Visual Systems
chatgpt, midjourney
Generative & AI — Production & Motion
nb, Runway, Kling, Veo, flux
Used for large-scale image, video and motion production, enabling fast iteration and adaptation across campaigns, formats and environments while maintaining visual consistency.
Generative & AI — Production & Motion
nb, Runway, Kling, Veo, flux
Refinement & Post-Production
Photoshop, After Effects, Premiere Pro
Used to refine, retouch and finalize AI-generated assets, ensuring production-level quality, visual precision and seamless integration across static and motion outputs.
Refinement & Post-Production
Photoshop, After Effects, Premiere Pro
Behind CTRL AI Studio is Baptiste Marclay, senior art director and designer with 8+ years of experience across branding, digital and product-driven environments. With a background in traditional graphic design and a strong focus on AI-native workflows, he works at the intersection of art direction, systems thinking and generative production.
Behind CTRL AI Studio is Baptiste Marclay, senior art director and designer with 8+ years of experience across branding, digital and product-driven environments. With a background in traditional graphic design and a strong focus on AI-native workflows, he works at the intersection of art direction, systems thinking and generative production.
Behind CTRL AI Studio is Baptiste Marclay, senior art director and designer with 8+ years of experience across branding, digital and product-driven environments. With a background in traditional graphic design and a strong focus on AI-native workflows, he works at the intersection of art direction, systems thinking and generative production.
